The book I read to research this post was Designing And Implementing A Server Infrastructure by Paul Ferill which is a very good book that I bought from kindle. This book is based on one of the modules that makes up the MCSE Microsoft Certified Service Engineer if you do all 4 modules or the MCSA Microsoft Certified Service Administrator if you just elect to do this module. If you do the former you must pass the first 3 modules prior to being entered for this exam. Alternatively if you have already passed the MCSE in Windows Server 2008 you can just do an update exam. This book is based on Windows Server 2012 and assumes you have considerable knowledge about that. You will design the installation prior to installing it and one of the main things is its integrated features with cloud computing. This is normally applications that are run online as a service and sometimes you have a download called a hybrid cloud. A lot of installing Windows Server is automated and often you will have the equivalent of what at one time would have been several servers on one server. A feature of this operating system is its redundancy and repair facilities. You will normally have the same thing on more than one server in case one goes down. The number of servers this can be is greatly increased with this version of windows. Updates are normally automated with in WSUS Windows Server Update Service and in practice checking for updates will be done without you even noticing. Normally users who go on the internet use one of the virtualization products which limit what the user can do with in Windows whilst on the internet but at the same limit in the same way the damage a piece of malware can do. I did quite enjoy this book and although it might not be suitable as an introduction to Windows Server is still an interesting book and I do recommend it.

The book I read to research this post was Own Your Niche by Stephanie Chandler which is a very good book that I bought from kindle. This book is about going into business by having a niche blog so you become well known for being an expert in that subject. If you specialize in something you will still get the customers who want help with something general but in addition will get customers who want help with the specialized subject. An example is a lawyer who specializes in divorcing women. This book has lots of advice on promoting your blog and website she suggests following back people who follow you on Twitter because they probably tweet on a similar subject or at the very least have an interest in it. Twitter is great for promoting blog posts which you can often automate. If you specialize in something and can find a social media in that subject you can potentially get a very high conversion rate of orders. A couple of websites worth checking are http://groups.yahoo.com and http://groups.google.com. I would also recommend http://ning.com. You should aim to give people something useful in your blogs and blatant advertising is definitely out. You should use the big 5 social media sites YouTube, Google Plus, Twitter, Facebook and Linkedin. She recommends doing posts on other people’s blogs, magazine articles and if possible newspaper articles. You can try ezine articles and also sites like http://prweb.com where you can promote a blog post. I recommend http://copromote.com where if you promote other people’s blogs on your social media sites they give you virtual currency which in turn you can use to promote your blogs. I did thoroughly enjoy reading this book and do recommend it. It is around 270 pages so is a decent length.

The book I read to research this post was Losing My Virginity by Richard Branson which is a very good book that I bought from a car boot sale. This is an autobiography by Richard Branson who is probably Britain’s most enigmatic and successful entrepreneur. He owns the Virgin group of industries. This book was published in 2002 and is around 570 pages so is a pretty substantial length. Richard started a magazine called Student whilst in his teens and interviewed lots of celebrities for it often for free and leveraged it to become hugely successful. He even got the Daily Mirror to pay for a student to go to Vietnam which was big news at that time with the war going on there and that student did stories for both publications and went to become an ITN reporter. He is probably most famous for Virgin Music which started off with the hugely successful Tubular Bells album by Mike Oldfield and in those days they were quite poor and all employees received a standard wage of £20 per week. They even had to copy out someone’s contract from another record company word for word just changing the names etc because they had now idea how to go about drafting there own contract. It eventually did become with artists like Culture Club, The Human League and eventually even The Rolling Stones the label every upcoming pop star wanted to be signed to. When Virgin went public on the stockmarket it became with the exception of the British public utilities going public the most subscribed to stockmarket issue ever in this country. They eventually decided to buy back the shares and take it off the stockmarket because probably in common with the British public utilities it was seriously undervalued in the estimates for the pricing of shares. Branson has often bought ailing companies perhaps most recently Northern Rock Bank and usually turned them around to make a profit. He has had his fair share of problems like the effect 9/11 had on the airline industry including Virgin Airways and the smearing campaign conducted by Lord King and British Airways and the subsequent libel case. He also brought the Blue Ribband Trophy back to Britain with an Atlantic Crossing by specially constructed speedboat and went around the world and separately crossed the Atlantic and Pacific in specially constructed hot air balloons. I thoroughly enjoyed reading this book and I do recommend it, it is just a shame the book is a little out of date.

The book I read to research this post was 50 Steps To Optimize Your Linkedin Profile For Business by Stuart Beattie which is a very good book that I bought from kindle. I think this book was priced around £2. It is also around 70 pages so is quite short. This book details in 50 steps how to set up your Linkedin profile ideally so you can look good and get a job. Obviously we aren’t going to look at all 50 steps but I will give you some pointers. First of all many people like to connect their Linkedin account to their email, Twitter and WeChat accounts. WeChat is a messaging service used by many businesses. Obviously if you connect it to these accounts you automatically have contacts so it probably is a good idea. Many people regard Facebook as more of a friends website so might not connect this and some think this in general violates their privacy. You should answer questions as completely as possible like qualifications, achievements and previous and current employment. The latter lets you connect to more contacts. The author recommends a free account should be all you need as if you do it correctly people should come to you and you won’t need a paid account to make contacts. You can join upto 50 groups and should join a few relevant ones and do at least one relevant article for some of these. You can follow companies and organisations for updates on these which once again lets people know you are available for a career in that field. You should turn off contacts updates whilst setting up your page as it will be a nuisance to them but once your page is set up turn it on. You need an appropriate profile photo of yourself and many get this professionally done. It is a good idea to have a link to a 3rd party website like Weebly for your profile or at least have it in more detail. Bear in mind if you approach other users you must keep it appropriate as they can rate it which is visible to other users. I did quite enjoy this book and do recommend it.I must admit I don’t use Linkedin and tend to automate the little I do but it’s still interesting.

The book I read to research this post was Big Data Demystified by David Feinleib which is a very good book that I bought from kindle. I think this book is around 220 pages so is a reasonable length. The potential for what can be achieved with big data is enormous but because it’s very specialized is probably mostly confined to larger companies. There is a story of Google needed a shade of blue for a particular purpose and used 41 different shades of blue and did a load of market research to see which one people preferred. As you can see it can get a bit silly. Companies like Amazon get much of their income by selling niche products and have sites in lots of different countries selling lots of products that on their own don’t produce a huge income but combined do. Of course AWS is far ahead of the rest of the field in cloud computing and this uses things like databases, hadoop and mapreduce to coordinate big data. Companies like Facebook have found for example if a user has to upload a photo on to their site but is required to install an active X control to do so only 37 % will bother to do so. Companies like Zynga who make Facebook games like Frontierville have found if the initial part of a game is difficult it puts people off playing it. In Frontierville it was necessary to build a log cabin which they simplified and the game has been much more popular a result. The big players in big data are companies like Google, Apple. Microsoft and Amazon known as the big 4. Amazon is set this year to have sales reach the $100 billion barrier and is set to overtake Walmart and become the biggest retailer in the world. There is a shortage of people with big data skills which is set to get worse and worse meaning higher salaries for people with these skills. I did really enjoy reading this book and do recommend it.

 

The book I read to research this post was Reality Check: Life In Brazil Through The Eyes Of A Foreigner by Mark Hillary which is an excellent book that I bought from kindle. This book is about the nitty gritty of what life in Brazil for a foreigner is like and does a very good job in this respect. It is for people living and working in the country with less usability for tourists but still of interest. Aside from things like passport and visa 2 things you will need unique to Brazil are a REI number a kind of national insurance number that you have to quote when you buy something from a shop so is used on a daily basis, and also a RNE number which is a number for police use that either confirms you haven’t got a criminal record or if you have whether there were any extenuating circumstances. The latter gets horribly difficult if you have a criminal record with normally you having to get a load of translated. Many people assume the big cities like Rio De Janeiro & Sao Paulo are quite rough and they do have bad areas but the author lived in Sao Paulo albet a nice area and apparently the locals were quite friendly and if he had a party he could invite all the neighbours around without any problems. There has been a lot of controversy with Brazil hosting the World Cup and the Olympics which has meant billions being spent on stadiums and infrastructure when Brazil is a country with a lot of poor people and many reckon that money could have been better spent. Brazilians are proud of their country but they have a health service where treatment isn’t like the National Health. In you have private healthcare insurance you get good care but if you haven’t the norm is to wait several months for the results from a blood test for example. Also only wealthy people get places at university despite it being free due to snobbery by the interviewers. To work in the public sector you have to pass specific exams for that career. Any kind of foreign qualification isn’t accepted although sometimes the private sector allows it. There is great pressure for this system to continue by people with these qualifications.I did thoroughly enjoy this book and would definitely recommend it.

The book I read to research this post was Social Media Marketing Successfully For Beginners by FR Media which is a very good book that I downloaded from kindle. I think this book was free and is only around 70 pages. The best thing about this book is probably it’s guide to what times to post on the various social media sites. They roughly equate to in the morning and evening before and after people go to work but not before 5 am and not while people are at work. On sites like Pinterest the weekends are best. Bear in mind there might be time zone differences between you and your prospective customers. There should also be some kind of theme or message to your posts particularly on Twitter. On Twitter it is often better to just put a link to an article on another site people can simply click on. Especially if you are doing something on a site like YouTube or Pinterest use humor to get your message across. It’s often more effective especially at getting people to follow and put links to it. The chap who wrote this book apparently retired in his mid-twenties and now concentrates on writing. I’ve read a lot of books about social media and there is probably not a lot new to me in this book. Having said that particularly if you are new to this subject this might be just what you need to read. He recommends Instagram where you can post short videos done on your mobile or tablet. It’s amazing how much publicity can be generated on sites like this and YouTube.I did enjoy reading this book and do recommend it.